What is "geofencing"?
Geofencing is the most targeted and effective way to reach an audience that has visited a very specific location at a specific time. For tradeshows we start collecting user data on the first day of the show. As users enter the geofenced area their mobile id is collected and we can immediately start to serve your marketing message to this audience. The ads are served to them as they browse sites like weather.com and all the major news media sites across several ad networks. We continue to deliver ads during the show for an effective “at market” campaign and then target these same users for a week (or more) after the event.
How does geofencing work?
The proprietary technology draws precision boundaries around brick & mortar locations that is accurate within three feet. The accuracy helps eliminate extraneous areas and targets just the audience you are trying to reach.The program is not limited to trade shows. Ask us about geofencing to retarget ads to people who have been to ANY relevant location – that could include a company’s own retail customers or their competitors.
Ad Specifications
Sizes: 300x250, 320x50, 300x50, 300x600, 728x90, 970x250
Color: RGB
Format: JPEG, GIF or PNG
Max File Weight: 140kb
Best Practices
Submit all sizes for maximum reach. This is a mobile-heavy campaign, so the 300x250, 320x50 and 300x50 will deliver the most impressions. Make the text as large and easy to read as possible. Consider using an animated GIF with multiple frames for the 320x50 and 300x50 so the text can be large and spread across multiple frames.