How do our "eNewsletters" work?


eNewsletters are the perfect companion to our weekly print publication - promoting the latest news and content that Furniture Today has to offer. With more than 15,000 subscribers a less than 10% overlap between our print and digital readership, an eNewsletter sponsorship is perfect for companies looking to align themselves with digital editorial content. All of our eNewsletters are mobile optimized and are an effective way to reach a pre-qualified digital audience.

100,411
Subscribers

16.77%
Avg Open Rate

17.30%
Avg CTR

What are your eNewsletter options?


AM eDaily

List Size: 27,351
Open Rate: 17.99%
Average CTR: 24.29%

PM eDaily

List Size: 26,868
Open Rate: 17.50%
Average CTR: 21.41%

Bedding Today

List Size: 11,300
Open Rate: 16.27%
Average CTR: 23.07%

Technology

List Size: 24,791
Open Rate: 14.81%
Average CTR: 4.76%

Upholstery

List Size: 4,988
Open Rate: 22.61%
Average CTR: 17.37%

Kids Today

List Size: 5,113
Open Rate: 11.44%
Average CTR: 12.89%

Ad Options

Our eNewsletters can feature two ad types:

  • Banner ads are great for developing brand awareness and name recognition with our audience. Clients have 100% control of the ad space, which allows ads to be fully branded.
  • Content ads can be powerful traffic drivers due to their editorial-like appearance. They typically link to an article or blog post hosted either on our website, or the clients site.

Ad Specifications

  • Position #1
    • 600x150
    • Banner Ad
  • Position #2
    • 600x150
    • Banner Ad
  • Position #3
    • 400x150
    • Banner Ad or Content Ad
  • Position #4
    • 400x150
    • Banner Ad or Content Ad
  • Position #5
    • 400x150
    • Banner Ad or Content Ad
  • Position #6
    • 400x150
    • Banner Ad or Content Ad

Banner Ad Specs
Color: RGB
Format: JPEG, GIF

Content Ad Specs
300×167 image; 8 words max headline; 30 words of body copy; link URL