What are "Sponsored Social Posts"?


Social Media Targeted Ads are great for developing brand awareness and driving conversions, and sponsored posts add an additional layer of legitimacy to your campaign. Sponsored posts run just like a targeted ad, but are branded as coming from Furniture Today. They serve to the same audience and appear across users’ news feeds on both desktop and mobile. These are great for lead generation, developing brand awareness and can serve all types of creative - from video to slideshows.

Sponsored Post vs. Targeted Social Ad


Sponsored Posts and Targeted Social Ads are at its core - the same thing. The only real difference between the two deals with how the "ad" or "post" are branded. Targeted Social Ads are branded as coming from the client (client's name and logo), whereas Sponsored Posts are branded as coming from Furniture Today.

What are your goals?

Facebook offers 11 objectives for posts, which are split into three categories:

  • Awareness: Objectives that generate interest in your product or service
  • Consideration: Objectives that get people to start thinking about your business and looking for more information about it
  • Conversion: Objectives that encourage people who are interested in your business to purchase or use your product or service

Who are we targeting?

There are three tiers to the FT social audience that we can tap into. By default, all posts will be served to our direct social audience of 17,000+ users between Facebook and Instagram. For campaigns requiring a broader reach, we can layer in our website traffic via an installed Facebook Tracking Pixel, adding in approximately 140,000 unique monthly users. From there - we can expand our reach every further to include relevant look-alike audiences and even targeted consumer traffic.

Facebook: 18,759 likes
Instagram: 27,230 followers
Twitter: 32,875 followers
Pinterest: 135 monthly visitors
LinkedIn:  3,089 followers

Where will the posts be seen?

By default, we will run the sponsored posts in as many placements as possible to ensure peak performance. That can include:

  • Desktop/Mobile News Feeds
  • Instant Articles
  • In-Stream Videos
  • Right Column
  • Stories

What are the different ad types?

Facebook offers 5 different post types to choose from:

  • Single image: Create up to 6 variations of your ad using 1 image
  • Single video: Create an ad with one video
  • Carousel: Create an ad with 2 – 10 scrollable images or videos
  • Slideshow: Create a looping video ad with up to 10 images
  • Instant Experience (Canvas): Tell a more immersive story by combining images and videos into a full-screen, interactive experience