What is "IGTV"?
IGTV (Instagram TV) is Instagrams first real dip into long-form video content. IGTV is unique from other social video platforms, because it capitalizes on a phones native format allowing users to upload full HD vertical videos (instead of the typical horizontal format). Videos are housed in channels on our Instagram profile, where they'll live for at least 6 months.
What's included
- Produced and filmed HD video, up to 5 mins
- Promotion of the video the day before, day of and 3 days after
- Delivery of the final video to the client
Best Practices
Unlike most social media videos, IGTV is intentionally long-form and therefore presents a unique opportunity for more in-depth interviews, product showcases, etc. IGTV videos should be at least 3 minutes long and no longer than 10 minutes.